Most ads these days rely heavily on art. You know, a picture is worth a thousand words and all that. But even though this is the emphasis, many ads have a copy element to support that thousand-word pic. And really, it’s those words that sell. They sell the products or services being offered.
WHY MY AD COPY APPEALS TO CONSUMERS?
People don’t buy products; they buy emotions. The feelings evoked from a well-conceived, well-executed ad are really what stimulate consumers to invest their hard-earned cash. This is at the forefront of my mind whenever working on advertising copy, so you’ll always get:
- Creative and persuasive copy that sells
- Unique messaging to increase brand awareness
- “Never-too-clever” concepts that can muddy conversion
- Psychological triggers to encourage calls, clicks and buys
I write advertising copy for a variety of different channels, each geared to the mode of delivery.
- Point of Purchase
- Web banners
WHAT ABOUT THE ART?
I’m by no means a designer (unless, of course, you’re referring to words). But I can put you in contact with a talented artist to ensure the message matches the image.