Dana Severson

Copywriter | Marketer

(612) 669-9305

Building Brands One Word at a Time

Ad Copy

Most ads these days rely heavily on art. You know, a picture is worth a thousand words and all that. But even though this is the emphasis, many ads have a copy element to support that thousand-word pic. And really, it’s those words that sell. They sell the products or services being offered. 

WHY MY AD COPY APPEALS TO CONSUMERS?

People don’t buy products; they buy emotions. The feelings evoked from a well-conceived, well-executed ad are really what stimulate consumers to invest their hard-earned cash. This is at the forefront of my mind whenever working on advertising copy, so you’ll always get:

  • Creative and persuasive copy that sells
  • Unique messaging to increase brand awareness
  • Never-too-clever” concepts that can muddy conversion
  • Psychological triggers to encourage calls, clicks and buys

I write advertising copy for a variety of different channels, each geared to the mode of delivery.

  • Print
  • Posters
  • Point of Purchase
  • Mailers
  • Web banners

WHAT ABOUT THE ART?

I’m by no means a designer (unless, of course, you’re referring to words). But I can put you in contact with a talented artist to ensure the message matches the image. 

WHEN CAN WE GET STARTED?

Now if you like, so give me a call at (612) 669-9305. Or shoot me an email a twrite@danaseverson.com. You can also contact me directly through my website. 

WHAT'RE YOU WAITING FOR? 
LET'S MAKE THE RIGHT FIRST IMPRESSION!

Copyright 2007-2014.  Dana Severson | Freelance Copywriter & Marketer.

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