Dana Severson

Copywriter | Marketer

(612) 669-9305

Building Brands One Word at a Time

Filtering by Category: Twitter

Yet Another 3 Social Media Mistakes to Avoid

I know, I’m starting to sound like a broken record when it comes to social media. But it’s fast becoming the marketing method of choice for many businesses. Twitter, Facebook and all the other social channels are a quick and easy way to stay connected with an audience and help build brand awareness. Unfortunately, the casualness of being social has led many of us to not always think things through. And informality has a way of increasing the chances of making a mistake.

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Are Celebrity Endorsement Tweets Worth the Dough?

I’m obsessed with Twitter. Not because I love tweeting, but because I think it’s being oversold when it comes to marketing. I don’t think it’s as useful as many marketers claim it to be. You’ve got just 140 characters to convey a compelling message while you try to cut through all the noise on any given feed at any given time.

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