Dana Severson

Copywriter | Marketer

(612) 669-9305

Building Brands One Word at a Time

Filtering by Tag: marketing

Is Being “Liked” Worth the Effort?

Last week, I met up with one of my clients to talk about some upcoming projects, and the discussion quickly turned to social media — more specifically, Facebook. She didn’t understand how to use it to convert consumers into customers. In fact, not a single one of her current clients had come to her through this channel. I assured her that she was not alone. 

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Quit Boring Your Prospects

Marketing is just so egocentric. All of your time is devoted to your favorite topic — you — rather than focusing on what prospects really care about...like, I don’t know…them? For your marketing efforts to be effective, the majority of your stories must somehow relate to your target audience or you'll start boring them. 

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Copyright 2007-2014.  Dana Severson | Freelance Copywriter & Marketer.

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