I know, I’m starting to sound like a broken record when it comes to social media. But it’s fast becoming the marketing method of choice for many businesses. Twitter, Facebook and all the other social channels are a quick and easy way to stay connected with an audience and help build brand awareness. Unfortunately, the casualness of being social has led many of us to not always think things through. And informality has a way of increasing the chances of making a mistake.
Read MoreData on the percentage of small businesses that are using social media varies by source. But on thing is for sure; it's becoming an essential marketing tool for business of all sizes.
Read MoreI’m obsessed with Twitter. Not because I love tweeting, but because I think it’s being oversold when it comes to marketing. I don’t think it’s as useful as many marketers claim it to be. You’ve got just 140 characters to convey a compelling message while you try to cut through all the noise on any given feed at any given time.
Read MoreI’m not a fan of Twitter. I find it one of the noisiest platforms out there, especially when it comes to marketing. Other avenues are much more useful for getting your message out — at least this is my experience. But Twitter’s place in the marketing landscape isn’t lost on me. It can be beneficial when used right.
Read MoreI don’t get it. I just don’t get it. I don’t get how anyone can effectively use Twitter to grow a business. It just doesn’t make sense. And this from someone who whole-heartedly believes inbound marketing efforts work — and work well.
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