Most people don’t know I was once a ghostwriter — hence the term ghost. You couldn’t see me; just hear me clanging around in all those words. Writing manuals seemed like a natural transition, so this was the first of my copywriting services I ever offered to clients back in 2005. And I’ve been doing ‘em ever since.
WHY MY MANUALS REALLY HELP USERS?
It has nothing to do with my bossy nature, though the trait has come in handy when giving direction. No, the real reason is my ability to take complicated materials and translate them into clear, easy-to-follow instructions. Each manual that comes from this desk has:
- Action-oriented copy with the user in mind
- Short, succinct steps for ease of instruction
- Consistency in voice and style
- Checked and double-checked content to maintain accuracy
- Researched knowledge on the product or service
Keeping each of these aspects in mind has never failed to provide a solid, useful manual.
WHAT IF I NEED MORE THAN A HOW-TO?
Most of the manuals I’ve worked on didn’t only give instructions. They also provided insights into the topics or industry for which they were written. Fitness manuals, for example, often provide information beyond how to do something — be it nutrition, health or some other element that isn’t strictly actionable.