Dana Severson

Copywriter | Marketer

(612) 669-9305

Building Brands One Word at a Time

Newsletter Writing

Newsletters are all about awareness. They get your name out there; all the while developing relationships with consumers. If the newsletter offers something of value, those relationships become longer lasting and eventually help your business take root and grow.

WHY MY NEWSLETTERS PERSUADE?

Most copywriters offering newsletter writing services understand the persuasive nature of this medium (at least this one does). You see, newsletters generate exposure for you and your brand. And when done right, they’re a powerful tool to promote the products or services you’re offering, while still building brand image and brand reputation.

DO I REALLY NEED A NEWSLETTER?

It couldn’t hurt (what else would I say, right?). But here’s the thing, newsletters are one of the simplest and most cost-effective ways to build trust and goodwill between you and consumers. Think about it, you’re basically offering them free advice without asking them for anything in return — not directly speaking. 

WHAT DO I INCLUDE IN A NEWSLETTER?

Anything you want, really. That being said, I lean more towards things of value. Some of the more beneficial include:

  • “How to” articles
  • “Best of” articles
  • “Dos and don’ts” articles
  • Checklists
  • Product info
  • Financial info
  • Industry news
  • Industry trends
  • Company Origins
  • Expert interviews
  • Awards
  • Profiles
  • Case histories
  • Recipes
  • Promotions

I know there's more, but my fingers are getting sore just typing these. 

WHEN DO WE START?

Whenever the time strikes you right. Just give me a call at (612) 669-9305. Or shoot me an email at write@danaseverson.com. You can also contact me directly on my website to take advantage of my newsletter writing services.

So what're you waiting for?

Copyright 2007-2014.  Dana Severson | Freelance Copywriter & Marketer.

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