Marketing is just so egocentric. All of your time is devoted to your favorite topic — you — rather than focusing on what prospects really care about...like, I don’t know…them? For your marketing efforts to be effective, the majority of your stories must somehow relate to your target audience or you'll start boring them.
Read MoreData on the percentage of small businesses that are using social media varies by source. But on thing is for sure; it's becoming an essential marketing tool for business of all sizes.
Read MoreBack in October, I talked a bit about the need for companies to go social with their customer care. Many consumers are already online, using social channels to inform their purchases. And with roughly 33% of social media users now turning to these same channels for support and service, it’s become even more important to the overall success of businesses.
Read MoreThe heart of online success is content marketing. It increases visibility, encourages word of mouth and improves your reach.
Read MoreInteresting is tougher than it sounds. I ran across these words the other day when reading about social media, and couldn’t agree more. It’s tough to create content, and even tougher to create content that’s interesting — let alone relevant or valuable.
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