Services
website copy.
Website copywriting. It’s the butter to my bread, the jam to my toast, the cheese to my macaroni. You see where I’m going. I do it a lot (like a lot, a lot), so I get how important it is to speak straight to your target customer in a voice that not only matches your brand but differentiates your business from the competition. Whether it’s a refresh or content from-scratch, I adapt my style to fit the project and create website copy that builds awareness, trust, and credibility. It’s all in an effort to sound like you.
landing pages.
You did it. Countless hours have been spent creating whatever it is you’ll be bringing to market. First off, give yourself a pat on the back. You’ve got to celebrate those achievements. Now for the followthrough and where the rubber meets the road (or tarmac, really). A great landing page can bring more business to your business. It’s all in the approach to ensure a smooth landing. Pun intended.
email marketing.
Drip, drip, drip. Email marketing is a lot like a leaky faucet. It can be a headache, a waste of money, and lead to a whole lot of damage to your brand reputation if put together with duct tape and prayers. While the ultimate goal may be to convert leads into sales, the best email marketing campaigns should provide value, increase engagement, and strengthen your relationship with a customer base. That’s what I do.
white papers.
White papers can be a chore. They can also be a bore if you neglect the prospect’s needs and where they might be on the customer journey. I love ‘em, oddly enough. It’s a dirty job but a chance to really dig deep into a product or service and help consumers make informed decisions about a potential purchase—and drive sales for your business in the process, of course.
case studies.
Your success is my success. As vomit-inducing as that may sound, there’s some truth to that statement. What you’ve done for your customers can serve as a sales tool to drive business. Case studies are a testament to that, demonstrating how your business has solved customer pain points in the past. The proof is in the pudding, as they say.
blogging.
Two to four posts a month. That’s the generally accepted rule to build a solid SEO foundation. The regularity gives consumers a reason to come back to your site, builds authority, strengthens credibility, and converts traffic into leads and leads into customers—that is, if posts are relevant, researched, and offer something of value. Don’t know where to start? I’m the copywriting partner who can provide ongoing copy support and develop a content plan for what to post.
Fun fact: 24 blog posts can increase traffic by 30%, and more than 50 can deliver a 77% traffic boost. Plus, businesses that post blogs get 67% more leads a month.
content marketing.
Content marketing is a fairly broad term, encompassing a range of elements. At its core, however, is content. Who knew, right? I’ve spent a large chunk of my career helping position companies and their leaders as thought leaders in their respective industries through the content I create—whether it entails SEO content, gated assets, ghostwritten articles, newsletters, or other forms of media.
and a grab bag of other stuff.
The aforementioned areas are where much of my time is spent, but I’ve been known to crunch a word or two for the likes of:
infographics
brochures
manuals
product descriptions
social media posts
and more….