Dana Severson

Copywriter | Marketer

(612) 669-9305

Building Brands One Word at a Time

Filtering by Category: Content Marketing

Quit Boring Your Prospects

Marketing is just so egocentric. All of your time is devoted to your favorite topic — you — rather than focusing on what prospects really care about...like, I don’t know…them? For your marketing efforts to be effective, the majority of your stories must somehow relate to your target audience or you'll start boring them. 

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How Are You Doing Socially With Customer Care?

Back in October, I talked a bit about the need for companies to go social with their customer care. Many consumers are already online, using social channels to inform their purchases. And with roughly 33% of social media users now turning to these same channels for support and service, it’s become even more important to the overall success of businesses.

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Copyright 2007-2014.  Dana Severson | Freelance Copywriter & Marketer.

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