Dana Severson

Copywriter | Marketer

(612) 669-9305

Building Brands One Word at a Time

Filtering by Category: Inbound Marketing

Do Businesses Need to Be More Social?

You’ve no doubt heard that traditional marketing is dead. Bill Lee from the Harvard Business Review has told us: “Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.”

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Are Celebrity Endorsement Tweets Worth the Dough?

I’m obsessed with Twitter. Not because I love tweeting, but because I think it’s being oversold when it comes to marketing. I don’t think it’s as useful as many marketers claim it to be. You’ve got just 140 characters to convey a compelling message while you try to cut through all the noise on any given feed at any given time.

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7 Tips for Creating Relevant Content

Content is king. As cliché as this may sound, there’s still a lot of truth in these three little words — even more so now with all the changes to Google’s algorithms. But in the rush to generate content, we often fail to question its relevancy. For today’s marketing efforts to work, content must be relevant. It must add value. It must get folks talking. It must be so good that it needs to be shared.

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Are You Using Social Media the Right Way?

Social media is relatively new, as far as marketing channels go. And we’re all pretty quick to adopt — adapt, even — any platform we can use to touch consumers. But there comes a point where we try to modify something beyond its original purpose so much that it becomes ineffectual. We miss out on opportunities and squander all of the advantages this channel has to offer.

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Is Being “Liked” Reason Enough for a Facebook Business Page?

Facebook for Business. You’ve got a page. If you don’t, you probably plan to. Or someone in your circle is insisting you should, and offering up a whole laundry list of reasons why. It’s popular. It’s interactive. It’s searchable. It’s easy. It’s free. But are “popularity” or “searchability” or “ease” reasons enough to get your business a Facebook page?

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Most Influential Call-to-Action You’ll Ever Use

Calling consumers to take action is probably the single most important concept in marketing. After capturing the attention of your audience and articulating how your products or services can benefit your readers, you tell them what to do. Without some sort of directive, the consumer is less likely to take the next step. And you fail to convert.

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Inbound Marketing — A Cure-All for Business Woes?

Inbound marketing. It’s not a new concept when it comes to marketing strategies, yet it's quickly becoming “all the buzz” with marketers, not to mention those who hire them. The idea is simple enough. Create useful content that brings consumers to your site. Content that maximizes search engine rankings and social media outlets to establish relationships between you and consumers. These relationships eventually earn you trust. Trust you then leverage to convert into business.

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Copyright 2007-2014.  Dana Severson | Freelance Copywriter & Marketer.

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